NFL Pro Bowl Games | MADDEN 24 Edition
AN OFFICIAL SKILL OF THE NFL PRO BOWL GAMES
In its 4th year, the NFL recognized the EA SPORTS MADDEN NFL Pro Bowl as an Official Skill of the NFL Pro Bowl Games. In its first year, due to COVID, it was the NFL Pro Bowl. In its second year, it set a Guinness World Record. Its third year, we introduced a fan audience. This last year, we play for points—we’re Official.
Marketing Campaign
THIS IS MADDEN | A tribute to ESPN's "This is SPORTSCENTER" as the competition was broadcast on ESPN
WE'RE OFFICIAL | A look back at where we came from
NFL Pro Bowl Games | MADDEN 23 Edition
Teaser videos slow-released the week prior across all EA Sports and NFL social channels
Broadcast Stills
GAMEPLAY ANIMATED GRAPHICS
STINGER TRANSITION
LIVE AUDIENCE
ANIMATED GRAPHICS
NFL Pro Bowl Games | MADDEN 22 Edition
Teaser videos slow-released the week prior across all EA Sports and NFL social channels
Broadcast stills
GAMEPLAY ANIMATED GRAPHICS
OUTDOOR BRANDED STAGE
GUINNESS WORLD RECORD FOR THE LARGEST VIDEO GAME DISPLAY
PROJECTION-MAPPED DISPLAY FOR GAMEPLAY AND GRAPHICS
NFL Pro Bowl Games | MADDEN 21 Edition
Let’s Play
team@findyourbattlefield.com